Celebrity Endorsement PR: Making it Work

Sep 19 2017 5:30 PM

Hosted by: PRSA Boston
Non-Profit Center, near South Station
89 South Street , Boston

Join Us on September 19 to Learn Tips and Tricks for Leveraging a Celebrity on Behalf of Your Brand!

Celebrity PR: Making it Work

You've just scored a prominent celebrity as your brand’s new spokesperson. How do you effectively work with him/her to create authentic engagement both on and offline? What are the latest tips for leveraging his/her social media channels? Our panel of experts will explore “Dos and Don’ts” for using celebrity influence to achieve your brand’s goals.


  • Terry Lyons, Founder of Terry Lyons Sports Marketing
  • Josh Milne, Founder Joshua Milne PR
  • Karen Pevenstein, Director of Public Relations, Liberty Mutual
  • Kim Zayotti, Esq., Founder/CEO, Blue Sky Sports & Entertainment, LLC


·        Mike Rush, Senior Vice President, 360PR+

Program Format:

Light Dinner, Informal Networking, and Panel Discussion

Four experts presenting case studies for 35 minutes with a moderator

Ten minutes Q&A and wrap-up by the moderator