Persuasive Business Writing Workshop

Mar 09 2018 9:00 AM

Hosted by: John Sturtevant
Northeastern University Curry Center Room 333
360 Huntington Ave , Boston
john@johnsturtevant.com
713-861-9992

Get the confidence and skills you need to write clearly and persuasively. In this energetic one-day workshop, you’ll get new ideas and practical techniques to help you master the skills you need to plan logically, communicate clearly, and achieve results.


Get the confidence and skills you need to write clearly and persuasively.

In this energetic one-day workshop, you’ll get new ideas and practical techniques to help you master the skills you need to plan logically, communicate clearly, and achieve results.

Through lively discussions, practical exercises, and relevant examples, you’ll gain new insight about why you write, what your reader expects from you, and how to communicate your ideas clearly to engage your reader and inspire action.

After completing this workshop, you will be able to:

Clearly define why you are writing and what you expect to accomplish

Identify your reader’s perceptions and expectations

Develop a logical, persuasive argument and support your facts

Eliminate wordiness, complexity, and confusion

Actively engage your reader and achieve results through clear communication.

Registration includes a comprehensive workbook and healthy lunch.

John Sturtevant has a 30-year career in business communications as an award-winning writer, and professor at the European School of Economics and Harvard Business School. Today, he runs communication skills training for organizations worldwide.