Rising Above the Noise: The Power of Brand in CRE

Oct 23 2017 3:00 PM

Hosted by: NAIOP Massachusetts
District Hall
75 Northern Ave. , Boston
(781) 453-6900

Branding allows companies, buildings, developments and even individuals to stand out in a crowded market. Join NAIOP to learn how your company’s brand, product, and services can rise above the noise.

Brand awareness has moved beyond just signage and corporate colors – it should elicit an emotional response and drive behaviors, leading to recognition, trust, and differentiation. In short, branding allows a customer to relate to an object at a human level.

Speakers will highlight pioneering brand strategies and technologies that play a major role in making the commercial real estate the dynamic industry that it is today. Join us as we learn how new ideas and trends in branding, marketing, digital media, and technology drive decision making, deals, project development, and revenue throughout not only the real estate but the architectural, engineering, and construction industry as well.

Road to Recognition: Brand Building in the Age of Distraction
Seth Price, Vice President, Placester
Registration includes Seth’s new book THE ROAD TO RECOGNITION

Case Study:  World Trade Mixed Used Development 
Michael McNaughton, SVP Development, Westfield

Open Forum with Panelists and Attendees 
Andi Simpson, VP Marketing, Federal Realty Investment Trust